The Challenge: Honoring the Legacy, Projecting the Future

How do you encapsulate 100 years of history in a bottle without it looking like a museum piece?

That was the challenge D&M brought us from Bolivia to celebrate the Granier family’s centenary in distillation: the singani “Don Lucho XO Siglo Primero.”

The project required a luxury edition, limited to just 400 bottles, that had to honor a century of Bolivian legacy while simultaneously projecting it to the world with a contemporary vision.

The Strategic Solution: Splitting the Bottle into Two Worlds

Our solution was conceptual. Instead of treating the bottle as a single surface, we divided it into two worlds that tell a story:

• The Legacy: We anchored tradition in the center. A metallic label from Apholos, finished in aged bronze, feels like a handcrafted appliqué that conveys the weight and nobility of history.
• The Future: We resolved the rest of the packaging using the glass itself. A matte blue painted finish (executed by Saverglass) covers only the top half of the bottle. This is a complex technical detail we executed flawlessly, creating a visual and tactile contrast with the clear singani in the bottom half.

The Result: An Object of Desire

The result is an object of desire that masterfully balances history and modernity, complemented by the impeccable work of Sagitario on the paper label and neck collar.

The client was extremely satisfied, and the launch was a resounding success in Bolivia, celebrated with great fanfare. For us, it was an honor to help tell this centennial story.