Casillero Devil´s Collection | Chile | Redesign
Reinventing a global icon like Casillero del Diablo Devil’s Collection is no easy task. The challenge was clear: preserve the essence that had already captivated thousands, while elevating the design to connect with a modern and discerning audience. We did not want to change for the sake of change. We aimed to evolve intentionally, showing that great design can grow without losing its soul.
Our proposal achieved a thoughtful balance between tradition and freshness. We pursued a more sophisticated aesthetic, using a refined palette of cool grays paired with gold foil stamping to bring a sense of elegance. The typography was carefully structured to convey strength without being overly loud. We incorporated subtle visual cues inspired by the world of spirits, cigar culture, and classic barbershops. The design also drew inspiration from the brand’s iconic wrought-iron gate, which protects its renowned wines.
The result is a design that stands on its own: bold, modern, and elegant. A label that does not need to shout to draw attention. More than a change, it was an evolution that proves that when design is driven by purpose, time does not age it. It validates it. And yes, we are still as proud of this bottle as we were on day one.
Collaborators: Photography by Diestro.estudio
