Donna Luna

VSPT | Chile | Packaging Design

At Thingular, we design much more than labels. When VSPT challenged us to create a brand for a premium, semi-sparkling, low-alcohol wine cocktail, we approached the project with a comprehensive perspective. We developed a strong identity that included naming, storytelling, bottle design, packaging, and a brand book.

The creative process began with a strategic concept: Divino. The name captures the product’s freshness, lightness, and character, and translates into a feminine, sophisticated, and approachable brand. Every design element was thoughtfully crafted to connect with a new generation of consumers seeking a more relaxed and contemporary wine experience, without losing the essence of Italian luxury.

The bottle design became a standout feature, with a shape inspired by a pearl, a symbol of elegance and exclusivity. It adds presence and distinction at the point of sale. The visual system of the packaging combines soft textures with precise details, reinforcing the brand narrative and positioning it as a leader in an emerging category. It offers a modern and relevant choice for today’s discerning consumers.

Collaborators: Paper Frozen Orion by Avery Dennison