Magnetic

Familia Torres | Spain | Branding & Packaging Design

When Familia Torres asked us to give their Magnetic wine a facelift, we knew we had a challenge on our hands. They wanted something that spoke to millennials and made them feel the magic of Catalonia’s vineyards.

Our mission? To create a label as magnetic as the wine itself.

Drawing inspiration from its story, we designed a landscape that captures the unique energy of the land, like a visual mood board that transports you straight to the vineyards. And yes, we know it sounds a bit cliché, but trust us, it works!

We communicated this storytelling not only in the label, but also other branding material such as key visuals, and vídeo.

The result? A design that isn’t just beautiful but tells a story, a story that connects with people and invites them to be part of the experience. It’s already resonating with the market, leading to great success.

At Thingular, we believe design is more than aesthetics; it’s a way to connect with people. And that’s what we do: we create designs that speak, move, leave a mark, and succeed in a highly competitive market.