Protos Roble | Spain | Packaging design | Redesign
Redesigning such an iconic label, with annual sales of around 5 million bottles, is a responsibility that goes far beyond design.
Who hasn’t tried Protos Roble? It’s a classic that has been delighting palates for years. But how do you refresh such a well-established image without losing its soul? Like this!
At Thingular, we got to work on giving the Protos Roble label a makeover. We aimed to preserve its elegance and tradition while making it more appealing to new generations.
Our strategy was simple but no less important: a mini-makeover that stayed true to its DNA. We kept its most iconic elements, like that unmistakable deep red, and gave it a more modern, minimalist touch. A subtle yet effective change!
The result: a fresh, modern label that remains instantly recognizable. This perfectly exemplifies how small changes can lead to significant evolutions.
